COURSE OUTLINE

LEARNING OUTCOMES

Learn how to get to the point quickly, succinctly, and with impact.

CASE STUDY 1

  • The delegates meet a key stakeholder and document the discussion, and email the report to the editor.

IN4 WRITING MODEL ®

  • We introduce the In4 ® model, advising the delegates the editor will be evaluating their work with this model in mind.
  • Delegates score their own report against the model, and then evaluate their learning partner’s work

WRITING ESSENTIALS

  • Guidelines and exercises (E.g. Journalistic Principles, Superfluous Words) are introduced to instil effective writing practice.
  • Delegates eliminate writing errors and create compelling documents

EDITOR FEEDBACK

  • Delegates receive their edited report with tracked changes and comments
  • The editor explains the comments and suggestions via a one to one phone conference session

CASE-PROPOSAL MODEL ®

  • Conditions; Assessment; Significance; End result Proposal – a structure applicable to most business cases
  • Business rationale, Cost-Benefit Analysis, financial implications, business requirements, proposal features/benefits

BEHAVIOURAL STYLE ANALYSIS

  • Delegates learn about behavioral styles and potential impact on their writing

EMAIL TECHNIQUES AND TIPS

  • Email etiquette and the issues faced in using email to communicate