Participants work in competing teams to run their own simulated manufacturing business. The goal of each business is primarily to operate profitably while pursuing other strategic objectives. The business simulation runs over four rounds, interspersed with technical training and sales / relationship management roleplaying.

People involved in selling professional services (e.g. Consulting, Financial Services, IT, Marketing, Healthcare, Legal etc) to companies, needing to learn more about how companies operate and the challenges their clients face in managing such businesses.

To build and enhance participants’:

• Business acumen, by following a logical progression that helps them make the right decisions to drive the best results for their company, stakeholders and clients;
• Financial literacy, by analysing, discussing and interpreting complex financial data that drives their decision-making in key areas; and
• Relationship management and selling skills, by enabling them to practice realistic client sales negotiation scenarios and gain feedback for improvement.

Participants will:

• Learn the major factors impacting business performance and proactively deal with market changes;
• Develop deeper financial literacy to interpret and use data for advising clients;
• Infuse client-focused behaviours into their approach and demonstrate these behaviours in client interactions;
• Use a structured client engagement model to prepare thoroughly for meetings, analyse issues, and spot potential business opportunities;
• Present a professional client-facing team with their colleagues to consistently delight customers; and
• Demonstrate greater empathy while resolving difficult situations.

Participants will:

Enhance their business acumen: Gain a deeper understanding of how companies operate, and the challenges clients face in managing businesses.

Improve their financial literacy: Learn to analyse and interpret complex financial data to make informed decisions in various business areas.

Strengthen their leadership and interpersonal Skills: Develop leadership, negotiation, communication, teamwork, and decision-making skills through practical, hands-on experience.

Gain real-world business experience: Walk in your customers’ shoes to better understand their daily challenges and decision-making processes.

Be able to practically apply knowledge: Hold client-focused discussions to better understand their business operations and challenges, and propose tailored solutions to their needs.